Nearly every business and organization can benefit from having a newsletter. Whether it’s a printed newsletter or a digital one, the value of communicating with customers and prospects can be a tremendous help to promote the brand of the business and to educate the readers on products and services.
Here’s a way to produce a “cookie cutter” type of newsletter that can be used for many different classes of businesses. Let’s suppose you have an interest in animals and would feel comfortable working with veterinarians. Many animal hospitals and veterinary care centers have a regular supply of repeat customers but they are always looking for more.
Using some type of simple designing program, such as Microsoft Publishing or Serif PagePlus, design a four page printed newsletter using their templates. Find the website of a veterinary center in another state or province and copy and paste their information and photo of their facility onto the first page (cover) of the newsletter. Include whatever items are on their home page that would look good on your first page including contact information, address, services or whatever. Don’t worry about plagiarizing their information, you’re not going to be sending this out to anyone. It will only be a sample to show your local veterinarian prospects.
For the inside pages (2 & 3), write some articles on pet care, dog breeds or any subject relating to animals that would be of interest to the readers of the newsletter. Include 2 or three different articles on various subjects in the attempt to reach a wider audience.
On the last page (back cover) repeat some of the contact information listed on the front and some kind of bio on the owner of the center or some other kind of warm and fuzzy copy that will remain the same from month to month.
Print out a few copies and visit the local veterinarians and ask them if they would be interested in having a newsletter specifically designed for their business to have available every month for their mailing list.
The conversation might go like this – “Dr. Howard, I can produce a printed newsletter for you every month similar to this one that I made for Beaver Creek Veterinary Center in Whatever, Montana. The inside pages will be dedicated to generic pet care articles that would interest a wide variety of readers. The front and back covers will be unique to your business with your contact information, a picture of your facility or any other information you would like.”
By structuring the newsletter in this manner, you will be able to put it together very quickly because the information on the inside pages will be the same for all the veterinary centers and the information on the front and back covers will be basically the same every month. All you need to do is come up with 2-4 different pet-related articles every month, paste them into a template for each vet center you have as a customer and make any minor changes on the front and back covers. You should be able to do this in less than an hour and bill them $75-$100 per month depending on your market.