While it’s true that many companies already have their advertising in place because of advertiser deadlines, they still need assistance with mailing programs, flyers and other sales collateral that can still be produced for last-minute specials or sales.
Check with your local nursery to see if they need a flyer written with opening day specials for the crush of plant lovers who can’t wait to get their hands in the dirt. Suggest a door hanger campaign for the surrounding neighborhoods to remind folks that spring is nearly here. If you have youngsters willing to work, you can even coordinate the distribution of the flyers for the business and charge them a little extra for the service.
Lawn care companies are working hard to get their mowers and other equipment ready to run when the grass starts growing (and don’t assume they have already done this over the winter because they are subject to procrastination like the rest of us.) In addition, many of them take their vacations in the winter and then scramble to work on equipment when they return. Help them out by making a mailing to their customers about a referral program or a new lawn seeding protocol they would like to implement.
Here’s a list of local businesses and organizations who typically see an increase in sales and activities when the weather improves:
Heating and Air Conditioning (HVAC) contractors
Home remodeling contractors
Public and private golf courses
Municipal Parks and Recreation departments
Bed and Breakfast facilities
Assisting these businesses with their seasonal needs will help solidify your credentials as a local writer who understands their market and can actually help them year round with other projects. And always remember that a business who finds a local supplier such as a writer or marketer they can trust is highly unlikely to take the time to shop around when he needs more help.